Vision, Mission & Values

Our Mission

We have a simple but unique mission statement: We will live up to our name… We will consistently work to realize hopes… ours and those of our stake holders - customers, business associates, shareholders, employees, community, governments. Hopes fulfilled give rise to new hopes resulting in continuous improvement in the pursuit of excellence.

Our Vision

To emerge as a world class company and preferred partner to diverse industries through proactive customer support, innovation and cutting edge technology. Our standards of integrity, reliability and social responsibility will become benchmarks for other companies to emulate. The commitment, zeal and team spirit of our human resources will enable us to transform this vision to reality.

Our Values

In times of constant change our values will remain constant – integrity, innovation, partnership, respect, responsibility, stability, transparency, zeal – these will create more value for our company and our customers.

Domain Leadership

  • World’s 3rd largest producer of Bentonite
  • World’s 3rd largest Bleaching Clay producer
  • India's largest producer of refractory material
  • India's largest producer of proppants


Ashapura Minechem Limited (Bentonite Division)

278, Jeeven Udyog Building, Dr D. N. Road, Fort, Mumbai, India - 400 001

Tel: +91 22 6665 1700


Corporate Video